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The Hidden Power of Momentum

Paulo André
The Startup
Published in
6 min readApr 6, 2022
Photo by Julian Hochgesang on Unsplash

Momentum is a measure of the tendency for a moving object to remain in motion. It takes energy to create but once it’s there, it takes energy to slow it down.

It’s this last part that any builder or leader should heed. It’s one of those secrets hiding in plain sight.

Sun Tzu wrote:

“When an army has the force of momentum, even the timid become brave; when it loses the force of momentum, even the brave become timid.”

Obama became the first African-American POTUS because “Yes We Can” gained momentum and got on enough people’s minds. José Mourinho won back-to-back UEFA Cup and Champions League titles with underdogs FC Porto two decades ago because otherwise average players started believing they were the best in the world. And during that time, they were.

Skill also gains from momentum. The more you learn, the easier learning becomes because you fill in more fundamental gaps, connect dots, and see the patterns across disciplines and domains.

Momentum is the wind at your sails for building your business, your product, your team, and yourself.

Building Momentum

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The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Paulo André
Paulo André

Written by Paulo André

Former VP Eng • Leadership Coach • Newsletter: hagakure.substack.com

Responses (1)

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Fuhrman was merely representative of pretty much any cop a Black person will run across. I'm sorry, but I'm past tired of hearing that, "Those are just bad apples". Police are literally the killer arm of society. If even a quarter of the over 700k…

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When Officer Fuhrman used the word “Nigger” it was in a very casual ordinary pattern of speech. It was nothing extraordinary. It was just conversation.”

Because he was talking to a White person… in his mind they were in the same club.

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Let Racists speak, they will tell on themselves. As bad as cops like Fuhrman are (and they are bad) what's worse is that white supremacist groups make it a point to have their members join law enforcement. Practice their racism under color of law…

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